Project Details:

Spur & Saddle is a fully realized brand identity for a high-end, western-themed Vegas hotel that blends rugged cowboy aesthetics with modern luxury. This extensive branding project includes a comprehensive brand guide, custom textile and pattern designs, six hospitality graphic design elements (ranging from key cards to bedspreads), and three unique advertising campaigns. The digital experience is just as immersive, featuring a website designed for both desktop and mobile, along with animations for both the website and logo to enhance the brand’s visual storytelling. Every element of Spur & Saddle was designed to capture the thrill of the Wild West while offering guests an upscale, immersive escape in Las Vegas.