Project Details

Deadly Delicious is a fictional bakery that turns revenge into an art form—offering poisoned baked goods to send to your enemies. Loosely inspired by the dark themes of Sweeney Todd, the branding embraces a Gothic Victorian aesthetic, where ornate detailing and eerie elegance create an atmosphere of mystery and decadence. This project includes a meticulously crafted brand guide, custom stationery, interior graphics that bring the concept to life, and a line of merchandise that extends the brand’s macabre identity. With its rich storytelling and dramatic visual identity, Deadly Delicious is a brand that tempts customers to indulge in something both delicious and dangerously unforgettable.